In 2017 the global wellness economy was estimated at being a $4.2 trillion industry!
That’s a lot of zeroes!
And a huge portion of those that pay into that industry travel for work or leisure. (over $600 billion of business in 2017 for wellness tourism!) Therefore, any hotel that isn’t capitalising on this opportunity is missing out on a literal goldmine! Not only do you have the opportunity of increasing Revenue Per Room (RevPAR), but also the ability to market the facilities to the local area for additional income.
But creating a gym for your hotel involves more than just throwing a couple of machines in a room and sticking up a gym sign! So, in this article, you will go through 5 things to consider when choosing hotel gym equipment, in order to maximise on this opportunity!
You can’t plan a gym if you don’t know how many people will be using it! Without knowing, you run the risk of paying for a poor facility people won’t want to use or massively overspending and not getting any tangible benefits from it.
There is, however, a really simple process you can follow to figure out potential users;
Take the total number of potential hotel guests, and figure out what percentage are likely to be potential gym users. You can use data from other hotels in the area (by going through this process in reverse), or you could use 20% as a rough ballpark figure to start with.
A recent survey found that 46% of those that responded said they would use their hotel gym, but the actual figure was closer to 22%. So, anywhere between 20% and 25% seems to be a good starting place.
Times this number by 3, for the average number of workouts a gym user may complete, and this gives a rough idea of the number of workouts that will be done per week.
Divide by 7 for the average potential daily workouts.
Most gym goers tend to workout between 6am-9am, 11am-1pm, and 5pm-8pm. So, divide the number above by 9, and the number you get is roughly the number of gym users you can expect in an hour.
Keep in mind, this number is based on hotel users only. If you open the gym to memberships outside of hotel guests, (and if you don’t you are potentially missing out on a lot of revenue!), you will have a higher number of users. A good starting point is to increase the number you got out of the above process by 25% – 50%, then round up.
This now leads nicely on to the next point to consider – space.
This is key! Nobody wants to be crammed into a tiny, unventilated room with sweaty people while they work out! It’s gross, unhygienic and a sure fire way to ensure no one uses the facilities you have just put money in to.
On the other hand, having a 500sq ft room, and one piece of equipment is a massive waste of potential! Luckily, you have gone through the above process, and have an estimated maximum user capacity. Now, each activity requires an average of 50sq ft, so multiply your above number by 50, and that is the size of the facility you will need!
So, you have your facility size planned, but what are you going to fill it with? Long gone are the days of a couple of ancient machines and a fan in the corner! Nowadays, people expect decent quality equipment and a variety with which to train.
As a general rule, 60% of the space should be taken up by cardio equipment. This is because only one person can use it at a time, and they tend to spend longer on a cardio machine than on strength equipment! Around 20% of the space should be core activity areas, such as mats, and the remainder for strength equipment.
With strength equipment, you want to have dumbbells, barbells, and benches, as these offer maximum flexibility of exercises, without spending loads on equipment. That being said, some machines are important, as many people are uncomfortable with free weights. Therefore, multi-use machines are a great way to make the most of the space available!
This brings up the next point and a point of consideration.
Managing and Maintaining Gym Equipment
The golden rule of anything with moving parts is this – if it can break, at some point it probably will. With that in mind, you need to bear a few things in mind.
Firstly, where you purchase your equipment is hugely important! Many people have ended up spending far more money than they would have otherwise by trying to cut costs and buy cheap equipment. Choosing a reputable supplier may cost you a little more in the initial outlay, but save you thousands in ongoing costs!
Secondly, understanding the warranties and suggested maintenance guidelines will help ensure your equipment lasts far longer, again saving you costs in the long run.
And lastly, having professionals that work in your facility will help ensure the equipment is used correctly and safely, and will also add a level of service to your facility that will drive up the number of users, (especially external users who pay for the gym use exclusively), and the level of satisfaction.
Marketing and Promoting
There is an old saying, “If you build it, they will come”.
Unfortunately, it’s a load of rubbish!
In reality, it doesn’t matter if you have the most incredible gym ever; if no one knows it’s there, no one will use it! This is where marketing and promoting your new gym comes in.
For starters, your guests need to know where it is! It should be clearly signed, on the entrance to it, on the floor it is on, and in the elevators! It should also be in the hotel guide and on the website. It is also a good idea to train your reception staff to inform guests when they check in where the gym facilities are.
If you open your gym to external users, promotion, done in the right way, can be a fantastic extra source of income for your hotel. Adverts, listings online and promotional flyers/leaflets are a good place to start!
People who use the gym at a hotel, often use other facilities when they are there, such as swimming pool, spa facilities and cafes. By linking these together, not only in location but also in packages, you can boost the satisfaction rating your guests! And with increased satisfaction come increased revenue!
It also represents an opportunity to increase income from non-guests, through the promotion of extra services, such as massage, beauty treatments and food. All of these facilities are great on their own, but when used in conjunction with each other, they improve the effectiveness of all the facilities!
So, there we have it! 5 consideration points for choosing the right gym equipment for your hotel. There is a reason why the top performing hotels across the world invest in their gym facilities, and why they continue to update them. Between improving RevPAR, it can also generate income by utilising memberships from consumers who aren’t guests, (which is a recurring income, great for cash flow and stability!).
To find the best gym equipment in China, just click this link here!
Or scroll to the bottom to leave us a message, and we will get back to you and let you know how we can help you create an incredible, cost-effective facility your guests and potential members will love!
if you wants to know more about how to use the gym in the hotel, you can check out our other articles: GETTING THE MOST OUT OF YOUR HOTELS’ GYM EQUIPMENT.